United Cultures
Foundation evolving into an Intergovernmental Body by 2030
A film and media production city in Rome and the home of the United Cultures Awards — a counterweight to world media, where the cultures of the world meet, understand each other and live together.
Media shapes politics, society and the daily lives of people around the world. Global developments in recent years have changed the way people, organisations and political institutions relate to one another. United Cultures Media City is our answer: a production city and awards platform that brings cultures, nations and communities together by giving them the chance to see each other’s lives, laws and beliefs on screen.
Built in Rome, in partnership with United Cultures Media Awards BV and cooperating countries including France, Italy and Spain.
3–10 minutes
15–60 minutes
30–60 minutes
One episode, 30–60 minutes
30–120 minutes
20–30 minutes
One episode, 3–15 minutes
15–90 minutes
3–15 minutes
3–15 minutes
Emerging formats
First United Cultures Awards, staged in Rome.
Broadcast on the UC Cultural Media Platform. Expanded categories and international jury.
Africa joins the awards; 54 additional countries eligible.
North, Central and South America join the awards.
All continents. All 269 countries and regions. One stage in Rome.
Each country puts productions forward. A live jury narrows the field round by round until the last five compete for the Grand Final in Rome.
Each participating country puts three productions per category forward for review.
The international jury cuts the field to twenty productions per category.
Twenty productions per category are reduced to five finalists.
A live jury announces first, second and third prize per category, on stage in Rome.
Twenty-four productions made every year at UC Media City in Rome — the combined winners of the United Cultures Awards, produced on campus with UC creative and technical support.
The winner produces their next work at UC Media City in Rome, using the full production capability of the campus.
Media development support and structured lessons at the UC Media Development Institute in Rome.
A new media production created for the following year’s awards, with UC creative and technical support.
United Cultures is delivering UC Media City together with United Cultures Media Awards BV, cooperating countries and a mixed base of institutional funding, sponsorship and investment.
Runs the awards programme and production city.
Hosts UC Media City and the Grand Final.
Cooperation and funding partner.
Cooperation and funding partner.
Institutional funding partner.
Subsidy funding programme.
Advertising in UC magazines, sponsor listings, promotion during awards activities.
Investment capital with structured return over the 2027–2030 programme.
UC Media City brings groups of people, cultures and nations together by giving them the chance to know each other’s lives, laws and beliefs — on screen and on air. Cultural understanding as a media programme, produced in Rome and broadcast to the world.
The full master plan and participation details are available to United Cultures Partners. Become a Partner to receive the complete project documentation.
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